Faculty
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Dr Sky Zhang
Part-time Lecturer; X-Sigma Operating Partner、PhD（Engineering）and Master’s Degree in Computer Science
| Teaching Programme | PgDip in Integrated Marketing Communications PgDip in Growth Management for Smart Retail and B2B PgDip in Product Innovation and Growth Marketing |
|---|---|
| Stream | Marketing Management |
Dr. Sky Zhang has over 20 years of leadership experience in digital marketing across Fortune 500 companies, with expertise in corporate strategy, digital marketing, mobile services, O2O, CRM, and big data applications. He is recognized for integrating technology, marketing, and business growth to drive transformation from strategy to execution.
Dr. Zhang is currently an Operating Partner at X-Sigma, an investment and operating firm focused on lifestyle retail ventures, which has successfully developed and incubated MYbarre and ABORO—two boutique fitness brands—and the premium pet lifestyle brand Wagtopia. Previously, Dr. Zhang served as the Chief Digital Officer of Popeyes China and Burger King China, where he built the industry’s first dual digital middle platform. Earlier in his career, he co-founded a new energy EV company as Vice President of Marketing and also held senior digital leadership positions at McDonald’s China, Coca-Cola China, Johnson & Johnson Vision Care, and BBDO Detroit. His work on iconic campaigns such as Coca-Cola’s “Lyrics Bottle” and “Lines Bottle”, as well as spearheading the pioneer DMP and CRM systems have been widely recognized for their creativity and impacts across the industry.
Dr. Zhang holds a Ph.D. in Engineering and a Master’s in Computer Science from the State University of New York, and an MBA from the Ross School of Business, University of Michigan. He is a sought-after speaker and educator, having served as a judge for major marketing awards and delivered executive education programs at leading business schools and multinational corporations including Procter & Gamble and ExxonMobil.
Dr. Zhang’s thought leadership continues to shape the evolution of digital marketing in China and beyond, bridging the gap between technological innovation and strategic business growth.