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Programme Content
- Inauguration Ceremony-cum-Residential Workshop
- Product Innovation and Commercialization
- Creativity and Business Breakthrough Strategy
- Innovation and Business Models
- User Study in Persona and Scenario
- Brand Commitment and Value-added Services
- Technology Service and Digital Creative Experience
- Experience Strategy and Service Innovation
- Concept Prototyping and Design
- Value Opportunity Analysis: Product and Service Positioning
- Management of Risk and Uncertainty in Innovation
- Final Project
Building the Capacity to Shape Products and Services from 0 to 1
Edmund S. Phelps, a Nobel Laureate in Economics who has focused on "mass entrepreneurship and mass innovation" in Mainland China, said that Mainland China's innovation engine will both generate employment, create social value, and enable society as a whole to flourish, and this is where Mainland China's service industry needs to focus.
Why innovate? Innovation gives companies the opportunity to lead the pack in the market and find their niche, thus increasing their competitiveness, which is a perpetual topic for all companies. This new programme of product innovation and service design focuses on three main areas:
- Initiate creativity, plan proactively and proceed with implementation.
- Practise the process, understand the users and keep upgrading it.
- Build your own system, quickly replicate it and have closed-loop thinking.
The PISD programme is so unique among the Innovation and Management programmes at HKU ICB. The PISD programme helps students build on the foundation of 'design, user and experience thinking' to achieve innovative breakthroughs that go beyond the scope of simply products or services. Through this programme, students will learn how to seize opportunities in the marketplace and make their dream a reality.
Programme Highlights
1. Learn the key to success from 0 to 1
2. Enhance experience design thinking and build an innovation management system
3. Practice product and service innovation to lead customers' needs
Programme Features
- Nurture the best Chief Product Officer and Chief Experience Officer with a holistic innovation management system.
- Evolve from "Design Thinking" to "Experience Thinking" to understand the potential and latent needs of customers.
- Through cross-sector collaboration among triple helix actors in university-industry-government network, different elements of products, services, technologies, and humanities are integrated into the core competitiveness for the 2nd curve of enterprise growth.
- Develop innovative and entrepreneurial talents with global mindset in the Greater China region through visionary business model with both economic value and social impact.
Teaching Members’ Qualifications
This programme is designed to combine theory and practice, and all faculty members are professional leaders in the field of innovation development. In addition to senior professors from the University of Hong Kong, the programme will also include overseas and domestic industry elites from different backgrounds, such as Intel, Samsung Electronics, Apple Computer, Microsoft, Tencent, Alibaba, Harvard University, Cambridge University, Stanford University, General Electric, Siemens, 3M, Samsung, Lenovo, HSBC, Cathay Pacific, Huawei Technologies, international law firms, etc. The faculty will introduce the world's newest design thinking tools to the students and help them become more competitive in the field of products and services through case studies.
方世伟先生
Mr. Shih-wei Fang
Adjunct Professor; 25 HOURS* Partner and Chief Strategy Officer (CSO); Former CEO of PONY Greater China; Former Vice President and Chief Marketing Officer (CMO) of Li Ning Group
倪云华先生
Mr. Yunhua Ni
Adjunct Associate Professor; Senior Consultant at PricewaterhouseCoopers and IBM; MBA at the University of Hong Kong
潘天佑博士
Dr. Tim Pan
Adjunct Associate Professor; Former Senior Director, Microsoft Research Asia; PhD in Electrical Engineering, Washington University in St. Louis, USA
谭国韬博士
Dr. Sidney Tam
Part-time Lecturer; Executive Director & CEO; Reanda Consulting (HK) Ltd; PhD in Engineering, University of Warwick, UK
唐之杰先生
Mr. Michael Tong
Part-time Lecturer; Chief Marketing Officer at RaceFit International
汪志谦先生
Mr. Vincent Wang
Adjunct Associate Professor; Founder and Principal Consultant of Verite Consulting International Limited
郑雷先生
Mr. Sopio Zheng
Part-time Lecturer; Managing Director (China) of Business Models Inc.; Chief Product Officer of BMI Xingyuan Consulting; 8 Red Dot Design Awards and 1 iF Design Award Winners
